Many businesses are already implementing virtual reality solutions that are more engaging and cost effective than traditional remedies. If you are not one of these businesses you are already behind the curve. Some solutions require more of an imagination at such an early stage in virtual reality adoption while others are very straight forward. This is not meant to be an exhaustive list but an introduction to get your mind thinking about the possibilities of virtual reality and how it can be applied to your business. No type of business is left out with virtual reality; there are options for all types of businesses, no matter if you are a service provider or product creator. Let’s get started!
1) Brand Engagement
Brand engagement covers a large part of the spectrum for virtual reality opportunities such as increasing user awareness of a brand, engaging with users on a more personal level, and informing users about a topic that is important to the brand. These solutions are typically custom applications that are crafted for a brand after discussions around the goals for a campaign and brand as a whole. Experiences can be deployed to many different venues and be created for almost any user.
“The only limitation is the imagination.”
Virtual reality could be a very effective tool for recruitment. Showing how a job is performed, witnessing events that a business is a part of and putting a user in another person’s shoes would allow potential new employees to truly understand the job and business they wish to be a part of. This would not only be useful for the employee, but for the employer as well.
Training in virtual reality can allow users to experience many different scenarios that may not be possible or as effective in reality. Scenarios may be unsafe in reality but are perfectly safe in virtual reality. Empathy training could also be very effective when we can place a person in another persons shoes through virtual reality for them to experience how another person experiences a situation.
“The possibilities within training can be applied to almost any business and the ideas are limitless.”
4) Content Creation
Using a flat 2D screen is not the most intuitive way to create scenes, scenarios, or even objects that need to be represented in 3D. There has been a plethora of software tools developed that accomplish that goal; whether they are for architectural purposes, education, or just used for entertainment like video games. But what if you could put yourself in a 3D world that allowed you to use more natural gestures to see what you are creating in 3D while in 3D. Tools like these could lead to improved designs, thus a better product, and ultimately a leg up on your competition.
Digital collaboration in its current state mostly all evolve around using a 2D screen. Virtual reality allows us to collaborate in a 3D world that can mimic whatever we want it to be. If you were an architectural firm, imagine your team and perspective clients being able to walk down the sidewalk of a new housing development together instead of just watching a video. This new perspective could allow everyone to experience what it would be like and collaborate on changes right there inside the experience.
6) Connecting Remote Users
With the expansion of fiber internet across the globe, we are connecting more and more people who have the opportunity to work with businesses located in many different locations from almost anywhere in the world. Almost any of the tools that can be created for virtual reality will be able to connect users together from remote areas of the globe. All users will need will be a compatible headset and reliable internet.
7) Data Visualization
Providing a new way to view, interact, and analyze data could lead to big changes for any business or industry. Instead of being limited to spreadsheets or even current 3D graphs, imagine being able to view data in an environment like the actual source.
8) Remote Viewing
Being able to view remote areas of our physical world from the comfort of your home or office can be a very useful scenario. Imagine being able to view areas that are inaccessible to humans or are extremely hazardous. Providing the right person with the opportunity to view a remote location and communicate with the team on site could be invaluable to your business's growth.
We know that the complexities of understanding the possibilities of virtual reality for businesses can be daunting. There is a balance to find the right solution that feeds your return on investment and the creativity to craft and bring the solution to life. Baygull Studios can help guide your business on this journey and help determine the right solution.