People are looking for experiences that go beyond the limitations of reality and provides them with adventures or encounters that otherwise wouldn’t be possible. The raw emotional power that these experiences can create for a user can sometimes be stronger than reality itself. Virtual & augmented reality are mediums that can provide people with what they want and what they need. It is up to businesses and brands to create the right experiences to move their brand forward. But what experiences should we be creating? What moves the brand forward? What experiences provide a return on investment for the business?
“The raw emotional power that these experiences can create for a user can sometimes be stronger than reality itself”
We need to be looking at crafting experiences that focus brand engagement. The goal is to encourage community engagement with your brand which will help create lasting memories that they will relate back to your brand. While your brand controls the conversation that you what your community to understand, they are the ones that will spread the ideas like wildfire. As this community spreads your message, their brand loyalty increases and their friends and family are more inclined to interact with a brand that they have a connection with instead of being blindly marketed to.
To craft the right experience we need to reflect on the message that your brand wants users to share through virtual or augmented reality. You may want them to have an experience that showcases your deep connections to the wilderness if you are a committed outdoor brand. You may want them to witness an event through a different lens using augmented reality because your brand wants them to see or not see something change.
Throughout our blog posts going forward, we are going to be outlining very specific ideas that businesses can use to further their brands through virtual reality, augmented reality, and native apps. We want to provide businesses with clear thinking and strategies that they can expect from our team of experts.
Baygull Studios is here for your business and brand to succeed. When you need a team to implement a solution, we are the way. Let us guide you and we’ll be right beside you from start to finish.