facilitate user engagement
With there being “an app for anything” a user must be convinced that they need another app and it must continue to provide usefulness for them to keep it.
Applications must not only provide an intuitive user experience but must also keep the user engaged.
Native apps provide a unique opportunity to always be connected to people.
When you connect with and foster great communities, you create a culture that brings people together in powerful ways not possible on any other medium.
Create a presence
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